Dr. Marina Binti Yusoff is presently an Associate Professor of Computer and Mathematical Sciences at Universiti Teknologi MARA, Malaysia and a senior fellow researcher at the Institute for Big Data Analytics and Artificial Intelligence. She completed her doctorate in the quantitative and information sciences. She used and adapted AI techniques for various challenges and applications in the real world and the business world, including deep learning, neural networks, particle swarm optimization, genetic algorithms, ant colony optimization, and cuckoo search. Data analytic optimizer and audio and visual pattern recognition are recent examples of her work. She has been a reviewer and an examiner for numerous academic conferences, journals, and university events. Her primary areas of interest include interdisciplinary studies, artificial intelligence, computers optimized by analogy with nature, and data analytics.